CONCEPT + BRANDING THROUGH VIDEO

in candidacy with

complex networks

role: on-air talent / news anchor

BACK IN DECEMBER, I SAW AN OPEN CALL FOR "THE BEST AND MOST ORIGINAL" CREATIVE VIDEO SUBMISSIONS TELLING COMPLEX "WHY I SHOULD BE THE NEXT FACE OF COMPLEX NEWS."

I DECIDED TO GO ABOVE AND BEYOND WITH MY APPLICATION VIDEO, AND CONFIDENTLY SUBMITTED "CHOOSE YOUR CHARACTER!" AFTER 72 HOURS STRAIGHT OF EXECUTING MY CREATIVE CONCEPT FROM START TO FINISH.

IT WORKED. 

I PUT EVERYTHING I HAD INTO EVERY SINGLE ASSIGNMENT FROM DECEMBER 2020 TO MARCH 2021.

I WAS CUT RIGHT BEFORE THE FINAL ROUND.

I COULD NOT TAKE NO FOR AN ANSWER.

I DECIDED TO CREATE JUST ONE LAST VIDEO TO SHOW THE TEAM EXACTLY WHAT I WAS MADE OF. 

EXACTLY 48 HOURS AFTER MY REJECTION EMAIL, I SENT OFF "CHARACTER REVIVAL!", WITH CONSISTENCIES IN THE BRANDING, DESIGN AESTHETIC, GRAPHIC ASSETS / VFX, AND CONCEPTUAL STORYLINE OF MY APPLICATION VIDEO.

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HERE ARE THE TWO VIDEOS THAT EXIST WITHIN THE "DIGITAL HINNA!" UNIVERSE.

[ 00: 60 }

72 HOUR TURNAROUND

CHOOSE YOUR character!

APPLICATION VIDEO

[ 01 : 15 }

48 HOUR TURNAROUND

character revival!

POST-REJECTION VIDEO