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Client

PUMA

Year

2021

Location

BOSTON, MA

After respectfully declining a full-time managerial offer from Puma early 2021, I was reached out to with a second offer to work with the company on an exclusively creative-production basis as a “PUMA CREATOR.” This agreement required me working as an independent creative with Puma’s team to ideate, develop, produce, and edit video content to use as creative campaigns across the board on their @PUMA socials. 

From ideation, to creative conception, to drafting legal documentation, to proposals and approvals, to styling, to character + set design, to production behind and in front of cam, to edits, to VFX, to so far beyond and everything in between-- through this experience I developed not only dope ideas but also the practical plans behind them, and I was able to execute on that and get the job done as a sole creator.

Project

THIS IS SNEAKERVERSE

CAMPAIGN, SOCIAL + PAID

 

From both a visual and execution standpoint, I cannot begin to explain how starkly different these two unique projects were from one another, despite being for the same client. 

Visuals on this project were the most high caliber I've ever put out in my life ... Clean. Sleek. Year 3000. Cyberpunk. Red Light District.

And make it high fashion.

CONCEPT AND VIDEO BY HINNA RAJA

 

Project

THE SIGNS AS SNEAKERS

CAMPAIGN, SOCIAL + PAID

I wanted this one to feel whimsical. Like you're on acid. Like you're Alice, right after she fell down the rabbit hole. Or did she fall up? That feeling of disorientation ... I wanted to capture that. 

This was twelve looks I had to both shoot and  flex, at the same damn time. Easily one of the toughest shoots I've ever done, and I was shooting in 360 so post-production was a collosal monster. This project beat my ass to a fucking pulp, I won't front.

But is it also the most FUN!!!! thing I've ever created? Bet your ass, friend.

CONCEPT AND VIDEO BY HINNA RAJA

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